Meta is once again shaking up the wearable tech industry. After selling over a million pairs of its Ray-Ban Meta smart glasses, the company is doubling down with new AI-powered models, a collaboration with Oakley, and a high-end AR experience.
If you’re a tech enthusiast, an athlete, or just curious about the future of smart glasses, here’s everything you need to know.
Meta x Oakley: Smart Glasses for Athletes
Meta has teamed up with Oakley to develop a pair of smart glasses designed specifically for sports and outdoor enthusiasts. Based on Oakley’s popular Sphaera model, these glasses are expected to include:
- A built-in camera for hands-free recording during workouts and cycling.
- AI-powered performance tracking, offering real-time insights and coaching.
- A lightweight, durable design that fits comfortably during high-intensity activities.
With Oakley’s expertise in sports eyewear and Meta’s AI technology, these smart glasses could revolutionize fitness tracking and performance analysis.
Meet ‘Hypernova’: Meta’s Premium AR Smart Glasses
While the Oakley model focuses on sports, Meta is also working on an advanced pair of smart glasses, codenamed “Hypernova,” set to launch in 2025.
What Makes Hypernova Special?
- A built-in display on the lower right lens, showing notifications, navigation, and real-time info.
- AI integration for instant translations, searches, and hands-free assistance.
- A sleek, stylish design that seamlessly blends fashion and technology.
- Expected price: Around $1,000, targeting professionals and tech enthusiasts.
Hypernova is a significant step toward true augmented reality, bringing the digital world directly into your field of view without a bulky headset.
Beyond Glasses: Meta’s Bigger Wearable Tech Vision
Meta isn’t stopping at smart glasses. The company is actively exploring other AI-powered wearables, including:
- AI-driven smartwatches, possibly competing with the Apple Watch.
- Camera-equipped earbuds, offering voice AI and real-time audio enhancements.
- Fully immersive AR glasses, expected around 2027, that could eventually replace smartphones.
Meta’s heavy investment in wearable AI suggests a future where traditional screens may become obsolete.
Are Smart Glasses Replacing Smartphones?
Meta is betting big on smart glasses, with over $100 billion in expected investments by 2025. The ultimate goal? To make smartphones redundant by integrating AI-powered glasses into daily life. Imagine:
- Making calls and sending messages without taking out your phone.
- Real-time navigation without needing to look down at a screen.
- Live translations appearing instantly while traveling.
It might sound futuristic, but Meta is working hard to turn this vision into reality.
Meta’s Super Bowl Ad: Making Smart Glasses Cool
Let’s be honest—smart glasses have always struggled to be fashionable. But Meta is changing that narrative. During the Super Bowl, Meta launched a major ad campaign featuring:
- Chris Hemsworth & Chris Pratt, demonstrating the glasses in action.
- Kris Jenner, highlighting AI-powered assistance.
- Limited edition designs, aiming to make smart glasses a mainstream fashion trend.
By merging technology with celebrity culture, Meta hopes to position smart glasses as a must-have accessory, not just a niche gadget.
Final Thoughts: The Future of AI-Powered Wearables
Meta’s upcoming smart glasses, from the Oakley sports edition to the high-end Hypernova, signal a massive shift toward AI-driven, hands-free computing. If successful, these innovations could change how we interact with technology, making screens less necessary in our daily lives.
